allied
integrated
marketing

  • The agency created a Frank Underwood 2016 Campaign Headquarters activation for Netflix for the season 4 premiere of House of Cards.

  • The agency is the global digital AOR for the Wolfgang Puck Companies.

  • The agency created a multicultural marketing campaign with influencer outreach for 20th Century Fox’s Deadpool.

  • The agency produced a consumer lounge at the South Beach Wine & Food Festival to showcase the Food Network, Travel Channel and Cooking Channel.

  • The agency manages marketing the national tour of Hamilton.

Clients

  • Lifestyle

    AX
    Caesar's Entertainment
    Mattel
    Moet Chandon
    Morimoto Asia
    Princess Cruises
    Sbe
    Sephora
    STK
    W Hotel
    Wolfgang Puck
    Zappos
  • Culture

    Blueman Group
    Book of Mormon
    Center Theatre Group
    Cirque du Soleil
    Feld Entertainment
    Grammy
    Hamilton
    The Kennedy Center
    Kimmel Center for the Performing Arts
    The Music Center
    Rock and Roll Hall of Fame
    The Broad Museum
  • Entertainment

    History Chanel
    HBO
    FOX
    Disney Channel
    NBC
    Netflix
    Paramount
    Sony
    Starz
    Universal
    Warner Brothers
    The Weinstein Company

Locations

22 offices.
400 people.
200+ markets.

Allied Marketing Atlanta

3565 Piedmont Rd NE, Building 4, Suite 400
Atlanta, GA 30305
phone: +1 404 812 7000

Allied Marketing Boston

55 Cambridge Pkwy, Suite 200
Boston, MA 02142
phone: +1 617 859 4800

Allied Marketing Chicago

500 North Michigan Ave, Suite 700
Chicago, IL 60611
phone: +1 312 755 0888

Allied Marketing Cleveland

3601 Green Rd, #316
Cleveland, OH 44122
phone: +1 216 932 7151

Allied Marketing Irving

4500 Fuller Dr, Suite 160
Irving, TX 75038
phone: +1 972 957 3152

Allied Marketing Denver

600 Grant St, Suite 725
Denver, CO 80203
phone: +1 303 451 4440

Allied Marketing Bloomfield Hills

40900 N. Woodward Ave, Suite 305
Bloomfield Hills, MI 48304
phone: +1 248 593 7821

Allied Marketing Houston

1455 West Loop South, Suite 201
Houston, TX 77027
phone: +1 972 957 3150

Allied Marketing Las Vegas

3340 W. Sahara Ave, Suite 100
Las Vegas, NV 89102
phone: +1 702 978 5450

Allied Marketing Hollywood

6908 Hollywood Blvd, Floor 3
Hollywood, CA 90028
phone: +1 323 954 7644

Allied Marketing Fort Lauderdale

6400 N. Andrews Ave, Suite 470
Fort Lauderdale, FL 33309
phone: +1 954 229 9030

Allied Marketing Minneapolis

1128 Harmon Pl, #302
Minneapolis, MN 55403
phone: +1 612 338 0567

Allied Marketing New York

233 Broadway, Floor 13
New York, NY 10279
phone: +1 212 819 8120

Allied Marketing Windermere

13790 Bridgewater Crossings Blvd, #1080
Windermere, FL 34786
phone: +1 407 539 4315

Allied Marketing Philadelphia

2005 Market St, Suite 300
Philadelphia, PA 19103
phone: +1 215 496 0675

Allied Marketing Scottsdale

11333 North Scottsdale Rd, Suite 190
Scottsdale, AZ 85254
phone: +1 602 544 5710

Allied Marketing San Diego

Cabrillo Plaza 3990 Old Town Ave, Suite B.206
San Diego, CA 92110
phone: +1 619 688 1818

Allied Marketing San Francisco

345 California Street, Suite 1200
San Francisco, CA 94104
phone: +1 415 834 1111

Allied Marketing Seattle

100 West Harrison St, South Tower, Suite 430
Seattle, WA 98119
phone: +1 206 297 7064

Allied Marketing St. Louis

103 W. Lockwood, Suite 204
St. Louis, MO 63119
phone: +1 314 918 7788

Allied Marketing Toronto

122 Sherbourne Street, Floor 3
Toronto, ON MSA 2R4
phone: +1 416 413 0557

Allied Marketing Washington

1730 M St, NW, Suite 750
Washington, DC 20036
phone: +1 202 223 3660

Capabilities

The agency produced promotional video and social content for Swarovski's partnership with the Victoria's Secret Fashion show.

content

Allied Production House is our award-winning production division creating unforgettable branded content and commercials driven by high gloss visuals and compelling narratives. Technology drives our creative passion and our experienced team specializes in developing content that drives results across a variety of platforms – ensuring each project stands out above the rest and is impossible to forget. 

To see more of our work, please visit www.madebyhouse.com.

Allied Creative handled the awards campaign for IFC Films’ Boyhood.

creative

Our award-winning team provides creative services for clients across a broad range of business categories including film, television, theatre and consumer brands. We collaborate with our clients throughout the creative process to produce both visually appealing and effective campaigns. As a full service creative division, we do everything from one-sheet design, out of home creation to awards campaigns, working within all budgets and timelines.

For additional creative samples, please visit www.allied-creative.com.

The agency is agency of record for Starz' OTT and mobile app initiatives.

digital

87AM—the digital division of Allied—is equal parts technology + innovation + attribution + creativity and delivers tangible results.  Built to respond to urgent shifts in traditional advertising and marketing, we use proprietary analytical tools and data solutions to tenaciously measure the effectiveness and reach of every campaign we execute, while always maintaining an unparalleled focus on design, usability and optimization.

Our suite of services include website design, content development, online asset creation, content management systems, data management, social network development, online marketing strategies, search engine marketing, viral marketing development, online advertising campaigns and direct response campaigns.

For additional digital samples, please visit www.87am.com.

The agency partnered with shoe giant Zappos to create a shrine to physical, mental and spiritual disciplines - 'The Zappos Escape'.

experiential

Allied Experiential connects consumers with experiences they love and can’t wait to tell their friends about. We entertain and inspire through an innovative approach to non-traditional marketing that builds lasting relationships between brands and consumers. From the big ideas to the small details, we foster lifelong customs by bringing passion and authenticity to every project.

For additional information on Allied Experiential, please visit: www.alliedexperiential.com.

The agency developed the “Fifty Shades of Bae” campaign for the release of Universal’s 50 Shades of Grey.

influencers

The first of its kind for live arts, lifestyle and entertainment, we combine publicity strategy with the latest targeting and measurement tools to deliver attributable awareness, coverage and conversion campaigns around influencers. With a deep understanding of pop culture and the people who influence it, we activate digital influencers, create content and compelling connections that drive influencer audiences to connect with your brand. No two campaigns are ever alike. We work across cultures, creative ideation and geography to ensure that results exceed expectations.

The agency develops strategy and handles traditional and digital media for Sephora.

media

Our understanding of consumers and how they engage with media means we take a strategic non-biased approach to media planning and buying – spanning both emerging and traditional media. We reach consumers where they are, in the most effective way, regardless of the medium. The agency’s teams of media specialists provide a range of research, planning and buying services across all media platforms including broadcast, print, out-of-home, experiential, direct response, digital and mobile.

The Agency handled multicultural marketing, influencer engagement and grassroots promotions for HISTORY's Roots.

multicultural

Allied’s multicultural divisions provide all of the capabilities and resources of our national agency with a tailored approach to reach these important and highly influential consumer audience segments.

Allied Moxy specializes in establishing connections with African American consumers through their passion points – whether it be entertainment, sports, music, fashion or technology. There is nothing formulaic about what we do because there is nothing formulaic about the African American audience. Each campaign address the diversity that exists within the AA audience with authenticity, integrity and of course moxy.

Allied Contigo connects movie studios, TV networks, venues and brands to the constantly evolving U.S. Hispanic consumer market. The team of experienced bicultural and bilingual marketing specialists apply their deep knowledge of the diverse Hispanic market to reach consumers on a local and national level.

Our newest division, Allied Pride helps clients reach and become part of the diverse and growing LGBTQ community through authentic positioning, partnerships and promotions as well as LGBTQ friends, advocates and supporters.

The agency initiated a partnership between Icelandic Glacial and STX Entertainment for the theatrical release of Bad Moms.

partnerships

We connect brands with entertainment properties by creating multi-layered associations that build awareness, generate exposure, and reach new audiences. Everything we do is seamless, from concept and contract to consumer activation – the agency provides a one-stop shop for clients looking to expand their reach and enhance their profile.

The agency created a promotion for Walt Disney Pictures' The Jungle Book allowing fans to experience 'the laws of the jungle' in full virtual reality.

promotions

We specialize in creating compelling consumer interaction with our clients’ products and delivering exceptional results with a significant ROI. Through our nationwide network of offices from coast to coast, we execute thousands of on-the-ground events and promotions annually to raise awareness of our client’s products and services.

Our one-stop promotional division assesses each community to develop catered audience engagement and promotions. With extensive relationships in each city, we apply a vast array of promotional services from media to third-party promotions to college programs and POS marketing.

The agency managed PR and press for Lionsgate's theatrical release of The Hunger Games.

publicity

Allied’s publicity department is made up of an eclectic group of passionate publicists with experience spanning film, television and lifestyle – all seamlessly working towards a collective goal. We tell stories better than anyone by identifying what makes our clients standout and tapping into our extensive network to push that narrative forward.

We deliver national and regional publicity for the entertainment industry’s top film studios, TV networks, and hospitality, food and beverage brands by securing placements that drive awareness and action. We excel at pairing traditional public relations strategy with the latest targeting and measurement tools to deliver attributable awareness and impactful coverage that compels audiences to act.

The agency conducted an audience profile and perception study for NBC’s The Wiz Live!

research

Allied’s research division, ERm, helps clients determine what their marketing message should be and how to best reach consumers. We offer a number of services to help identify your customer base, define what they want and need from your brand, and ultimately determine the most effective way to create an ongoing relationship. ermkt.com

The agency handles digital and social media strategy for The Broad's performance series.

strategy

To make into a whole by bringing all parts together; integrate.

Our integrated marketing campaigns combine the best thinking and experience across all disciplines. We create unique and effective marketing strategies that are platform agnostic and meet the specific needs of our clients. We believe that creativity, with analytical thinking and core metrics, drives results.

No other agency shares our unique infrastructure and national footprint, providing a one-stop solution to effective consumer communication campaigns.

The agency manages all digital and traditional marketing for the national tour of The Book of Mormon.

touring

Allied Live, our touring division, oversees PR, media and marketing strategy for the biggest names in live theatre throughout North America. We're comprised of passionate people who understand the ins and outs of the live arts, culture, and entertainment space – and how to approach the bottom line of the business. alliedlive.com

Leadership

Clint Kendall Photo
Clint Kendall

chief executive officer

Kymn Goldstein Photo
Kymn Goldstein

chief operating officer

adam cinque Photo
adam cinque

chief financial officer

adam cunningham Photo
adam cunningham

chief digital officer

Clint Kendall

Clint Kendall

chief executive officer

As President of Allied, Clint has guided the company into new services, expanded digital offerings, strategic partnerships and new customer categories, including home entertainment, television, games, live theatre and consumer brands. Clint joined the company in 2001 and has worked closely with Allied’s staff to grow revenue and achieve record results since. He is responsible for the development of Allied’s infrastructure and expansion of branch offices across the country. Clint joined Allied from The Parthenon Group, a Boston-based international strategy and management consulting firm, where he was a Senior Principal. Prior to Parthenon, Clint worked in finance and investment banking.

Kymn Goldstein

Kymn Goldstein

chief operating officer

Kymn joined Allied in 2004 and oversees account management, strategic planning and business development. She has been instrumental in the company’s growth by expanding the business through the development of new capabilities, client verticals and product innovation. Prior to joining Allied, Kymn was senior vice president at News America Marketing division, a division of News Corp, where she led sales, account management and strategy for entertainment companies and consumer brands. She has worked with several start-ups including fashion web site style365.com and launching Impi, a digital out-of-home media company utilizing first-to-market technology to deliver a mix of original, licensed and branded content to consumers at retail. Kymn started her career at creative ad agency Keye/Donna/Pearlstein.

adam cinque

adam cinque

chief financial officer

Adam serves as CFO and is responsible for accounting, finance, legal, human resources, information technology, and business operations for the company. Prior to joining Allied, Adam helped establish the financial infrastructure of the independent film studio, The Weinstein Company, as VP, Finance and Business Operations. Before The Weinstein Company, Adam was VP, Finance and Business Operations for Miramax Films.  Adam started his career in Trading Operations at Smith Barney, before seeking to apply his financial background to the entertainment business.

adam cunningham

adam cunningham

chief digital officer

Adam Cunningham began his career as a Hollywood talent manager, working with A-list talent just as digital industries were challenging traditional business models and content monetization. Seeing this, he began consulting for various entertainment entities and creating a variety of IP solutions to these problems. This led him to found the agency 87AM, a full-service digital agency focused on the entertainment, arts and culture industries. 87AM became part of the Allied Integrated Marketing family in 2011, and as CDO, he continues to oversee the 87AM division, as well as all digital activities across the Allied network. Adam is an active Paley Center Media Council member, James Beard member, and board member of various cultural institutions.

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